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Türkiye’deki Oyunseverlerin Kimliği Belli Oldu - REDRA
Gaming in Turkey’in Türk oyun sektörüne dair son raporu, Türkiye’deki oyuncu kimliğinin çizgilerini çekti. Ne yiyip içtiğimizden oyunlara harcadığımız para ve dinlediğimiz müziklere kadar birçok detay raporla gün yüzüne çıktı.
Gaming in Turkey’in Türk oyun sektörüne ışık tutan raporu, Türk oyuncuların kimliğini de ortaya koydu. Raporda, Türk oyuncuların karakteristik özelliklerinden oyun oynarken ne yiyip içtiğine kadar detaylar yer aldı.
Oyuncuların karakteristik özellikleri, tahmin edilebilir bir şekilde yaş grubuna göre büyük değişiklikler gösteriyordu. Gelin, 2022 yılında 44 milyondan fazla kişiden oluşan kitleyi yakından tanıyalım.
Türk oyuncuların yaş grubuna göre karakteristik özellikleri:
12-18 yaş arası: Ortaokul/lise çağı. En çok telefonda oyun oynuyor. Gündüz okulda ve zamanı kısıtlı. Erken uyuyor, gündüz yaşıyor. 18-24 yaş arası: Üniversite çağı. Dizüstü bilgisayar kullanıyor. Müzik dinlemeyi seviyor. Geç saatlere kadar uyumuyor. 25-30 yaş arası: Çalışıyor ve spor giyim tercih ediyor. Geç uyuyor. Birçok platformdan oyun oynuyor. En çok telefon ve bilgisayardan oyun oynuyor. 30-40 yaş arası: Çalışıyor, iyi giyimli. İyi telefon, konsol ve PC dahil tüm teknolojik araçlara sahip. Günlük hayatı daha çok işle geçiyor, akşamları ailesiyle vakit geçirdikten sonra oyunlar oynuyor. Zamanı sınırlı. En çok harcama yapılan platformlar ve toplam hasılat:
Raporun 2021-2022 karşılaştırma bölümü, kurda yaşanan dalgalanma nedeniyle dolar bazında hasılatta büyük bir düşüş yaşandığını gösterdi. Türk oyun kitlesinin 2022 yılında toplam 625 milyon dolar harcama yaptığı paylaşıldı. 2021 yılında bu sayı 1 milyar 200 milyon dolar idi.
2022’de en çok harcama yapılan platformlar ise şu şekilde oldu: Mobil: 275 milyon dolar PC: 175 milyon dolar Konsol: 175 milyon dolar Gelir dağılımına göre oyuncular: Düşük gelir: %5 Orta gelir: %20 Yüksek gelir: %75 2021 yılında “yüksek gelir” grubu %41’lik çoğunluğa sahip idi.
Türk oyuncular, oyunlara nasıl bakıyor?
Görsel bir dünya, farklı görsellikte evrenler. Hikâyesi ile içine çeken. Her tarzdan tadın olduğu. Her duygu üst seviyede yaşanıyor. Oyunların kendi dünyasında kendi kuralları ile ticaret yapabilmenin güzelliği. Arkadaşlık ve takım kurabilme. Eğlence/hobi. Rekabet. Prestij, oyun içinde ün yapma. Sürekli yenilenen dünyalar, keşifler. Hayallerindeki dünyada kahraman olma. Profesyonel oyuncu olma imkânı. Oyuncular, oyun oynarken hangi duyguları hissediyor? Heyecan Stres Zafer Keyif Kızgınlık Üzüntü Merak Mutluluk Sabırsızlık Hırs Mücadele Çöküş Sorumluluk Alışkanlık Mobil dünya özeline de bir bakalım:
MMA & DT Envanter Anketi’nin 2022 üçüncü çeyrek verileri Türkiye’deki mobil oyuncuların demografisine ve tercihlerine yer verdi. Mobil oyuncular hakkında paylaşılan veriler şu şekildeydi:
Türkiye’de yetişkinlerin %81’i mobil oyun oynuyor. Mobil oyuncuların %51’ini erkekler, %49’unu kadınlar oluşturuyor.14-29 yaş arası oyuncular, tüm oyuncuların %37’sini, 30-49 yaş arası oyuncular %44’ünü ve 50-65 yaş arası oyuncular %19’unu oluşturuyor. Anket katılımcılarının %72’si her gün mobil oyun oynuyor. %22’si ise haftada birkaç kez oynuyor. Oyuncuların %41’i, haftada 10 saatten fazla mobil oyun oynuyor. AdColony ve Nielsen verilerine göre oyuncuların %47’si günde 2-3 kez mobil oyun oynuyor.Oyuncuların %29’u iki mobil oyun, %25’i ise 3 oyun oynuyor. En çok sevilen mobil oyun türleri: Puzzle/trivia/kelime: %54 Kart oyunları: %52 Aksiyon/macera: %46 Strateji: %38 Spor/yarış: %31 Nişancı: %24 Sosyal: %19 RPG: %13 Parti: %10 Peki, neden mobil oynanıyor? “Eğlenceli”: %65 “Rahatlık, stresi azaltması”: %59 “Özgür hissettirmesi”: %43 “İlerleme, geliştirme, yaratma isteği”: %36 “Arkadaşlık”: %33 Mobil oyuncular, oyun oynarken en çok ne yapıyor? %72’si müzik dinliyor, %67’si televizyon izliyor, %43’ü sosyal medyada dolaşıyor, %38’i film/dizi izliyor, %24’ü video izliyor. Oyun oynarken en çok müzik dinleniyor, peki Türkiye’de en çok kimler dinleniyor?
Oyun konsollarında en çok dinlenen sanatçılar: UZI cakal Lvbel C5 Ezhel Batuflex Reckol Motive XXXTENTACION Sefo Eminem İLGİLİ HABER
Oyun Oynarken Gaza Getirecek 29 Efsane Rap Şarkısı Türk oyuncular, oyun oynarken en çok su içiyor, döner ve cips yiyor:
Türk oyuncuların oyun sırasında tükettiği içecekler listesine bakıldığında, su biraz da doğal olarak ilk sırada yer alıyor.
Su: %75 Kola: %53 Sıcak kahve: %28 Sıcak çay: %24 Soda: %23 Soğuk kahve: %23 Soğuk çay: %22 Meyve suyu: %13 En çok tüketilen yemeklere bakıldığında ise döner ilk sırada yer alıyor. Atıştırmalıklarda ise cips birinci sırayı kapmış durumda.
En çok tüketilen atıştırmalıklar: Cips: %54 Çikolata: %52 Kuruyemiş: %44 Meyve: %35 Bisküvi: %30 Gofret: %25 Çekirdek: %22 En çok tüketilen yemekler: Döner: %75 Hamburger: %64 Pizza: %52 Lahmacun/pide: %49 Çiğ köfte: %43 Kebap: %31 Tantuni: %24 İLGİLİ HABER
Metascore Puanlarına Göre Xbox Game Pass ile Oynayabileceğiniz En İyi 12 Oyun
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